Skip to content
Voxd
Pricify

Construction & building materials · Case study

From a WhatsApp materials list to supplier quotes worth comparing

Builders have better things to do than repeat the same shopping list to different merchants. Voxd built Dave, Pricify's WhatsApp AI concierge, to turn a conversation into a clear request, match relevant suppliers and bring their quotes together.

Client

Pricify

Pricify connects builders, tradespeople and DIYers with vetted building-material suppliers across the UK.

01

The challenge

Sourcing building materials involves more than finding a price. Buyers need to know what is available, whether the whole order can be supplied and whether delivery fits the job. Calling merchants and piecing together different responses puts that coordination work on the customer.

Pricify wanted to make the process easier from the first message. That meant understanding trade shorthand, clarifying quantities and delivery needs, and turning an informal conversation into something a supplier could confidently price.

02

Our approach

We designed Dave around how customers naturally ask for materials. The agent gathers the products, quantities, location and timing, asks for missing details and keeps track of the conversation. Reusable customer and address details can be remembered for future requests.

Before anything is submitted, the customer sees a clear summary to confirm. Dave organises the request; suppliers provide the prices. That distinction keeps the convenience of AI connected to real commercial responses.

From one message to matched supplier quotes

WhatsApp request

Materials in the customer's own words

Delivery context

Location, timing and quantities

Pricify platform

Categories, branches and service areas

Structure

Clarify and confirm the request

Match

Categories and delivery radius

Compare

Supplier quotes in one view

03

The solution

A confirmed conversation becomes a structured request in Pricify. The platform matches the materials and delivery location to relevant supplier branches, giving each supplier the information needed to respond.

Quotes bring together item prices, availability, delivery charges, timings and notes. Customers are notified through WhatsApp and email and can compare responses in a shared view, then choose whether to pass their details to a selected supplier. The whole journey starts in a channel they already know.

04

The result

Pricify brings the buying journey together around the customer's request. Buyers can approach relevant suppliers without repeating the same enquiry, then compare the practical details that make an offer right for their project. Suppliers receive organised enquiries with the context needed to price the work.

Dave makes a marketplace feel like a helpful conversation. The customer describes the job, confirms what they need and considers real supplier responses, with a clear path from an informal materials list to an informed buying decision.

Back to case studies

Could an approach like this work for you?

Tell us about your workflow and what you’d like to improve. We’ll discuss how a similar approach could fit your business.

Discuss a similar project