Client
Pricify
Pricify connects builders, tradespeople and DIYers with vetted building-material suppliers across the UK.
01
The challenge
Sourcing building materials involves more than finding a price. Buyers need to know what is available, whether the whole order can be supplied and whether delivery fits the job. Calling merchants and piecing together different responses puts that coordination work on the customer.
Pricify wanted to make the process easier from the first message. That meant understanding trade shorthand, clarifying quantities and delivery needs, and turning an informal conversation into something a supplier could confidently price.
02
Our approach
We designed Dave around how customers naturally ask for materials. The agent gathers the products, quantities, location and timing, asks for missing details and keeps track of the conversation. Reusable customer and address details can be remembered for future requests.
Before anything is submitted, the customer sees a clear summary to confirm. Dave organises the request; suppliers provide the prices. That distinction keeps the convenience of AI connected to real commercial responses.
From one message to matched supplier quotes
WhatsApp request
Materials in the customer's own words
Delivery context
Location, timing and quantities
Pricify platform
Categories, branches and service areas
Structure
Clarify and confirm the request
Match
Categories and delivery radius
Compare
Supplier quotes in one view
03
The solution
A confirmed conversation becomes a structured request in Pricify. The platform matches the materials and delivery location to relevant supplier branches, giving each supplier the information needed to respond.
Quotes bring together item prices, availability, delivery charges, timings and notes. Customers are notified through WhatsApp and email and can compare responses in a shared view, then choose whether to pass their details to a selected supplier. The whole journey starts in a channel they already know.
04
The result
Pricify brings the buying journey together around the customer's request. Buyers can approach relevant suppliers without repeating the same enquiry, then compare the practical details that make an offer right for their project. Suppliers receive organised enquiries with the context needed to price the work.
Dave makes a marketplace feel like a helpful conversation. The customer describes the job, confirms what they need and considers real supplier responses, with a clear path from an informal materials list to an informed buying decision.
Services used
