Giving Pricify a familiar face and a distinctive voice

Pricify needed to explain a new way of buying building materials in a format that felt natural to builders, tradespeople and DIYers. The message had to be easy to follow and grounded in a frustration the audience already knew: chasing merchants for quotes.

A presenter could give the brand personality, but consistency mattered. Dave needed to look and sound like the same character throughout the film, with believable movement and speech that followed the approved script.

We developed Dave's appearance, voice, hi-vis wardrobe and workshop environment as a coherent brand presence. The creative direction made him approachable and relevant to Pricify's audience, with a clear story that moves from the buying problem to the service and the next step.

Production was organised into manageable shots. Approved narration set the timing, visual references anchored the character and setting, and previews allowed each performance to be reviewed before finishing. Changes in camera angle added variety while keeping the presentation consistent.

Voxd created a repeatable AI video workflow around the approved voice recordings and character references. Each shot was reviewed for appearance, expression, movement and lip synchronisation before being assembled into the finished vertical film.

The final edit preserves the approved message and gives it a recognisable on-screen presence. Character references, production settings and review notes were retained so future films can build on the same creative foundation.

Pricify has a presenter-led explainer that makes its service easy to follow and gives the brand a character of its own. Dave carries the viewer from a familiar buying frustration to a straightforward explanation of how Pricify helps.

The lasting value extends beyond the finished film. A reusable character, voice and setting give future content a consistent starting point, while the production workflow allows new scripts and ideas to develop within an established style. Pricify has the foundation for a recognisable series, with control over the message and how it is delivered.